As the world’s largest online retailer, Amazon has opened up a world of opportunity for small businesses. With traffic that more than doubles its closest competitor, it offers a platform where businesses of all sizes can participate in a large global marketplace.
While that large user base is a significant benefit to selling on Amazon, there is still a lot of competition on the site. Just like a Facebook advertising specialist strives to create unique and attractive content for the platform, Amazon vendors must strive to make themselves as appealing to clients as possible.
If you want to have success selling your products on Amazon, you are going need to create product listings that can perform well on the platform. Here are a few tips to help you get started.
Optimize Your Titles
The title is one of the most important elements of a successful product listing. Your title can impact how your listing performs in the Amazon search engine and also makes the first impression for most users.
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A good Amazon listing title will include the product name, brand, and should also have a few relevant keywords. If there are any unique features that may attract more buyers, include them in the title as well.
The trick is to create a title that hits all of these points while still being readable. You do not want to just cram a bunch of information together with a few keywords. The title needs to read well and make sense to shoppers. If it just appears as a jumble of words, consumers are far less likely to click on your listing.
Include Attractive Images
In the world of online retail, images are key for selling your products. Unlike the traditional shopping experience, the customer cannot see the physical product or hold it in their hands. That’s why it’s important to give shoppers an accurate idea of what each item looks like in real life.
Your main product image is going to show up in the search results alongside your listing. It can be the difference between getting the clicks or customers passing you by for a competitor’s offering.
While the main image is typically most important, you should also consider filling as many of the spots for secondary images as you can. Take shots from different angles. Consider displaying close-ups of important features, or taking some action shots of the product in use.
Further, if there are any labels with important product information, include a picture of them as well. Just make sure to follow the image guidelines from Amazon.
Make the Most of Bullet Points
Attracting shoppers to your listing page is a good start, but there is still more work to do. Once you have them on your page, you need to provide more information to convince them to buy your goods. At this stage, bullet points are probably the most effective tool for moving shoppers closer to a purchase.
On an Amazon listing page, you have five spaces for bullet points. Instead of just including a single word or short phrase, try to write a sentence or two for each point. Consider the most significant selling points for the product and dedicate a bullet point to each one. If there are any important questions that can be answered to increase the customer’s purchasing intent, it can be worthwhile to do so in one of the last bullet points.
Focus on Ratings and Reviews
As a final point that can help to seal the deal, you need to consider your reviews and ratings. According to a 2017 survey, 85% of consumers said they trust online reviews as much as a recommendation from a person they know.
If customers see good reviews on your product page, they will be more likely to buy. Furthermore, your average star rating can impact your ranking in Amazon’s search engine, so it can also be important for getting eyes on your listings. The higher your ranking, the earlier you’re likely to appear in searches.
If you are selling a quality product, providing good customer service, and resolving issues quickly, you should not have a hard time receiving good reviews. If you want to get more reviews, you could ask customers to leave a review after they purchase. You just want to be careful not to be too pushy. If you ask too often or aggressively, you might annoy the customer. That could, unfortunately, lead to them leaving a negative review.
Selling on Amazon can be a highly lucrative way to increase your customer base and make more sales. Follow the above steps to give yourself the best possible chance at success.