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Digital Marketing Manager (B2B)

Esta semana os hacemos llegar una nueva oferta de Ecommerce Manager para los interesados en trabajar en este apasionante mundo. La que os traemos hoy nos atrae especialmente por ser del ámbito del b2b, del que solemos encontrar menos ofertas y al que ya hemos dedicado varios posts con anterioridad. La podéis encontrar aquí debajo:

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Job description

  • Large international Real State Company
  • You’ve got strong experience with digital media marketing?

Acerca de la empresa: B2B Real State Company

Descripción de la oferta
We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels in Spain.

You must be a data-driven, analytical thinker. Specifically, you will be responsible for digital media buying and management of the day-to-day operations of social, search, display and re targeting campaigns.

This position reports into the Senior Digital Marketing Manager.

Key Responsibilities

  • Plan and execute all web, SEO/SEM, marketing database, emailing, affiliation, social media and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Take full advantage of our marketing automation solution
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Plan, execute, and measure experiments and conversion tests
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Commercial animation of the platform, on-site promotion of our properties
  • Implement best practices and work closely with the central media digital agency
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Expertise on all marketing activities, even offline, that can drive brand awareness, traffic and leads on websites.

Perfil buscado (h/m)

Qualifications/Required Education: Bachelor’s Degree

Required Experience: 5-8 years experience in digital media/marketing.

Qualifications/Skills: Fluency in English / Spanish as mother tongue

Previous experience in B2B digital marketing activities is a plus

Proven working experience in digital marketing

Demonstrable experience managing SEO/SEM, marketing database, emailing, affiliation, social media and/or display advertising campaigns

  • Content management skills, including site management, usability, information architecture and layout
  • Experience in optimizing landing pages and conversion rate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe SiteCatalyst, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement
Acceder a la oferta completa de Digital Marketing Manager (B2B)

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Y para los que queráis profundizar más en el Ecommerce b2b, aquí os volvemos a dejar nuestro post anterior sobre las diferencias entre Ecommerce b2b y b2c:

ecommerce b2b y el ecommerce b2c ¿Cuáles son las diferencias?

Ofertas de Ecommerce Manager

Estamos publicando de forma regular información sobre Ecommerce Managers y también ofertas de trabajo que nos van llegando de forma regular. Te invitamos a suscribirte a nuestra Newsletter para recibirlas. 

Sobre Jorge González Marcos

- Profesional Ecommerce /Tienda On Line / Loyalty en Philips anteriormente Director Ecommerce Julián Martín. - Profesor + Tutor Proyectos Ecommerce / Digital en EAE. - Fundador de Ecommerce rentable + Mentor en proyectos de Ecommerce (www.comefruta.es, www.poolfunstore.com). Fuerte componente intraemprendedor y de desarrollo de negocio con amplia experiencia en gestión de proyectos OFF / ON. - Fundador del foro especializado en Ecommerce Alimentación Efood. - Miembro fundador de Club de Dirigentes de Ecommerce.

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